The traditional way of selling has come a long way from going door to door with a briefcase, with sellers trying to convince people to give them a couple of minutes and listen to what they had to offer. And most of the times, that offer was something the people didn’t actually need. Today’s selling process revolves almost entirely around the customers and what their requirements are. Nine out of ten interactions (give or take, don’t quote us on that?), you have to dedicate a great amount of time and physical presence to understand better what is needed and how to address it.
But, in an era where time is of the essence and everybody is online, your window of opportunity might close sooner than you imagine. So, how can you ensure you:
a) know exactly and fast what your customer needs/likes/dislikes?
b) equip your teams with the right information, at the right time, in the right place?
Entering E-Commerce, one of the most powerful “box” of digital tools in today’s increasingly digital world. Find out what these tools are, how they can help your business, and why you need an E-Commerce professional in your team today, in our next edition of “Under the Digital Hood” series. We sat down with Heikki Minkkinen, our E-Commerce Specialist, to learn more about the many hats of his role and its integral part in the digital transformation.
Enjoy the interview and let us know your thoughts!
