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BEYOND SURFACES
Spring
16
Passion
Perfection
at
all
times
. Always
and
everywhere
.
Award-winning: Halda
These were not only the basis for the fame that he
and his watches enjoyed, but also the foundation for the
further development of the company, that manufactured
also other highly accurate products: for decades, Halda
taximeters were the only taximeters approved for Lon-
don city taxis; August Strindberg, Ernest Hemingway
and Astrid Lindgren wrote their masterpieces on Halda
typewriters.
Awarded design and concept
Henning Hammarlund never deviated from his vision of
perfectionism, and neither has his company, right up to
the present day: “We never compromise on quality, ever!”
says Mikael Sandström, Halda’s CEO. This might just
sound like a simple statement, were it not for the two top
of the line watches in Halda‘s current portfolio. One for
earth, and one for space! The same stringency is more-
over applied to design: last year the watches received
several design awards in London, including the prestig-
ious ‘Red Dot Design’ and ‘Watch of the Year’ awards.
Today’s ‘Halda Concept’ in essence comprises a time
platform and interchangeable time modules. Each mod-
ule is developed for optimal performance in its respective
field and is exchangeable using the platform‘s patented
locking system. The ‘Space Discovery’, launched in
2011, was the first modern Halda. “After years of devel-
oping the Halda Concept, we set out to create a watch
for the most extreme environment known – space, the
ultimate challenge, the last frontier. Whilst the space
pioneer needs a workhorse and has no need in space
for an ornament, what, though, could be more beautiful
than a work of art that is supremely functional?” asks
Sandström.